IntroductionFigment is a boutique coliving company based in Singapore.It offers beautifully furnished suites in boutique homes, inspired by local art, design, and architecture.
I was the product designer of this project, I also worked with the development team to implement the design.
I worked on this project in 2021.
The Objectives of the Design
Get more signups
The website needs to focus on attracting new customers and encouraging them to sign up for Figment's services, as this is critical for the growth and success of the business.
Tell the brand story
Figment places great emphasis on its brand, making the homepage an important starting point for users to become familiar with it. As such, it must communicate a clear and compelling story.
Modular design for A/B testing
The client mentioned that they will be conducting frequent A/B tests on the website. Therefore, the design must be modular and allow for easy modification of content, section order, and layout.
Once the objectives of the website was decided on, I worked with the CEO on the structure of the website and the content we want to communicate
This was the Final High Fidelity Design of the website.
P.S. I'm adding more sections to show more behind-the-scenes thinking in the coming days. This case study is a Work in Progress.